Brand design
Visual Identity
Visual Identity
2021
Project made at 3110 for NVGA
Project made at 3110 for NVGA
nvga
NVGA (Nederlandse Vereniging van Gevolmachtigde Assurantiebedrijven) is the trade association for authorized insurance companies.
As a Digital Designer at 3110 I designed their new visual identity, logo, colour palette, merchandising and website.
NVGA (Nederlandse Vereniging van Gevolmachtigde Assurantiebedrijven) is the trade association for authorized insurance companies.
As a Digital Designer at 3110 I designed their new visual identity, logo, colour palette, merchandising and website.
THE LOGO
For this logo I wanted to design a simpler version of the four letters, with round and friendly lettering. The old logomark of NVGA was a disassembled shape. It was relevant for me to keep this concept in the new logo, so I decided to incorporate the same shape into the lower part of the G, as if it was one of the pieces from the old logo.
Then I decided to re-think a new colour palette, to make it fresh and modern.
Old logo:
![]()
New logo:
![]()
