Campaign Design
Web Design
Web Design
2023
Collaboration Campaign for MR MARVIS
Collaboration Campaign for MR MARVIS
MR MARVIS x Bruin Parry
In May 2023 MR MARVIS launched a collaboration with the Amsterdam based artist Bruin Parry.For this project I worked as lead designer, and designed all of the assets for the campaign such as a new web page, all the assets for the MR MARVIS website, posts and stories for our social media, a new design for the Amsterdam store window, tote bag, invitation and decorations for the location of the launch event.
visit the feature page to read more about the collaboration ︎︎︎
THE PRODUCT
With this collab MR MARVIS launched their newest swim shorts, with a very colorful print pattern which was designed from Bruin Parry himself. In this phase of the process I designed the final pattern of the print, inspired by Parry’s drawing.
BRANDING
For this campaign I designed some elements to incorporate with the MR MARVIS brand identity, to create a feeling of a new campaign within the brand. For this process I kept in mind MR MARVIS’ clean identity and combined with Bruin Parry’s bold and iconic character: the result is a saturated visual style, with many sketches and dynamism.For the campaign lettering I choose a very bright light blue, matching the water colour and purposely standing out from the rest of the colours.
I asked Bruin Parry to draw some sketches for me to animate and add all around the campaign.
SOCIAL MEDIA - TEASING PHASE
To promote the campaign I designed some Instagram stories and posts to tease our audience, where every few days we would reveal some new clues.
SOCIAL MEDIA - LAUNCH
On the launching date I planned a few stories and posts, as well as for the following few weeks. I also designed a few gifs available on GIPHY for our followers to use when posting about the campaign.To keep the engagement high I designed a few sequences of stories with Behind the Scenes photos and videos, to post after the launch and keep the customers interested with unreleased content.
WEB PAGE
For this collab I designed a brand new web page to be featured in the MR MARVIS webshop, where the user can discover everything about this campaign, view the best shots and video, and also shop for the swim shorts.visit the web page ︎︎︎
︎ scroll here for a preview
LAUNCH EVENT
Some impressions from the launch event
Graphic Design
Web Design
UX Design
Web Design
UX Design
2024
Online Magazine
Online Magazine
MR MARVIS Online Magazine - AW24
MR MARVIS is an Amsterdam based fashion brand for men’s clothing.Working as an in-house designer for three years I had the chance to bring a new asset to each campaign: the online magazine.
In 2021, for the first time at MR MARVIS I designed an online version of the seasonal magazine displaying the new collection and for each season I designed a new version, with new interactions and features. This is the last one I designed, for the autumn/winter collection 2024.
View the entire magazine online ︎︎︎
DESIGN & USER INTERFACE
The online magazine is a great tool for a brand to display their products in an appealing way, using storytelling, and at the same time encouraging the customers to purchase the products they see directly. In fact, each product featured in the pictures has a small icon that expands and reveals the product’s details and allows the customer to purchase it, redirecting to the webshop.The design is clean and user friendly, with a few effective interactions and motion, that help the user to get around the page intuitively and smoothly.
The whole magazine and interactions were designed and built by me in Framer.
MOBILE&TABLET
To make the interface effective in every device I designed and built the magazine in 3 versions: desktop, mobile and tablet. For each version I adjusted the interface and the interactions, according to the specifics of each device but keeping the style consistent.
︎ scroll here for a preview
View the entire magazine online ︎︎︎
Graphic Design
Web Design
UX Design
Web Design
UX Design
2024
Collaboration Campaign for MR MARVIS
Collaboration Campaign for MR MARVIS
MR MARVIS by Filling Pieces
In the beginning of 2024 MR MARVIS worked together with the Amsterdam shoes brand Filling Pieces to create The Sneakers. In this project I worked as design lead for the online and offline promotional campaign.
THE CONCEPT: Taking you places
The campaign was shot all around Amsterdam, and for each colour of The Sneakers was chosen a different place and setting.I worked side by side with a copywriter to create a tagline for each setting. The result is a campaign where the visuals and the words work together and create a unique story for each colour of The Sneakers
WEB PAGE
For this project I designed and built on Framer a new feature page where to display each product with its story. To make the interface effective in every device I designed and built the page in 3 versions: desktop, mobile and tablet. For each version I adjusted the interface and the interactions, according to the specifics of each device but keeping the style consistent.visit the web page ︎︎︎
︎ scroll here for a preview
WILD POSTING & BILLBOARDS
For the launch of this collaboration I designed and made print-ready several materials for out of home marketing.
I wanted to keep the street style vibe all around the campaign, so I designed billboards but also wild posting.
I wanted to keep the street style vibe all around the campaign, so I designed billboards but also wild posting.
Brand design
Visual Identity
Webdesign
Visual Identity
Webdesign
2021
Project made at 3110 for Fidus
Project made at 3110 for Fidus
Fidus
Fidus is an insurance company based in the Netherlands, with many locations around the country. As a Digital Designer at 3110 I worked on this project together with the rest of the team and designed a brand new visual identity, logo, colour palette, merchandising and a new website.
Fidus is an insurance company based in the Netherlands, with many locations around the country. As a Digital Designer at 3110 I worked on this project together with the rest of the team and designed a brand new visual identity, logo, colour palette, merchandising and a new website.
Brand identity
Events visual identity
Content creation
Events visual identity
Content creation
Freelance Project for Loxós Collective
Loxós
Loxós is a cultural association based in Faenza, Italy. Their main goal is to break down stereotypes around classical music, organising concerts and events.For this project I designed a new brand Identity for the association, and created posters and media for some of their upcoming events, from the concept to the design.
BRANDING
For Loxós logo I wanted to include a classical element inside a more modern and clean lettering. The x is designed with a very classical font, and I choose to expand the letter on top and bottom of the rest of the word in order to evoque the musical score, where the notes are distributed around the horizontal lines.
From the logomark I designed an elegant pattern to use on merch and various design applications.
PROMOTIONAL EVENT MATERIAL
One of Loxós main activities is to organise events and concerts, with the goal of bringing people closer to classical music. I designed for them some of the promotional material, such as posters and social media content.
