Marli

Marli was developed in collaboration with Coordinature and Marble Lifestyle. Marli is an innovative app that wants to automate the research and management of event tickets. In this project I was responsible for the whole design process: Brand identity, UX/UI, app design and user flow.

The problem

Marble Lifestyle is a concierge company based in Amsterdam. Part of their services consists in helping their customers to get tickets for events that are sold out or help them reserve them ahead of time. They wanted to automate part of their services.

The solution

Marli is an AI assistant that helps the user to purchase and manage their event tickets, pay in installments, get customized recommendations, have a 24h AI-assistance and reserve tickets previous the release date.

BRANDING

For Marli’s identity we wanted to communicate reliability and high-end service,
but avoid the luxurious and elitarian feeling.

THE LOGO

The logo was inspired from the main feature of the app: the chat assistance. I wanted to create something that looked like a character from a language nobody knows, but that can also blend in as an M for Marli.