MR MARVIS x Bruin Parry

In May 2023 MR MARVIS launched a collaboration with the Amsterdam based artist Bruin Parry.
For this project I worked as lead designer, and designed all of the assets for the campaign such as a new web page, all the assets for the MR MARVIS website, posts and stories for our social media, a new design for the Amsterdam store window, tote bag, invitation and decorations for the location of the launch event.

visit the feature page to read more about the collaboration ︎︎︎

THE PRODUCT

With this collab MR MARVIS launched their newest swim shorts, with a very colorful print pattern which was designed from Bruin Parry himself. In this phase of the process I designed the final pattern of the print, inspired by Parry’s drawing.

BRANDING

For this campaign I designed some elements to incorporate with the MR MARVIS brand identity, to create a feeling of a new campaign within the brand. For this process I kept in mind MR MARVIS’ clean identity and combined with Bruin Parry’s bold and iconic character: the result is a saturated visual style, with many sketches and dynamism.

For the campaign lettering I choose a very bright light blue, matching the water colour and purposely standing out from the rest of the colours.
I asked Bruin Parry to draw some sketches for me to animate and add all around the campaign.

SOCIAL MEDIA - TEASING PHASE

To promote the campaign I designed some Instagram stories and posts to tease our audience, where every few days we would reveal some new clues.

SOCIAL MEDIA - LAUNCH

On the launching date I planned a few stories and posts, as well as for the following few weeks. I also designed a few gifs available on GIPHY for our followers to use when posting about the campaign.

To keep the engagement high I designed a few sequences of stories with Behind the Scenes photos and videos, to post after the launch and keep the customers interested with unreleased content.

WEB PAGE

For this collab I designed a brand new web page to be featured in the MR MARVIS webshop, where the user can discover everything about this campaign, view the best shots and video, and also shop for the swim shorts.

visit the web page ︎︎︎