Brand identity
Events visual identity
Content creation
Events visual identity
Content creation
Freelance Project for Loxós Collective
Loxós
Loxós is a cultural association based in Faenza, Italy. Their main goal is to break down stereotypes around classical music, organising concerts and events.For this project I designed a new brand Identity for the association, and created posters and media for some of their upcoming events, from the concept to the design.
BRANDING
For Loxós logo I wanted to include a classical element inside a more modern and clean lettering. The x is designed with a very classical font, and I choose to expand the letter on top and bottom of the rest of the word in order to evoque the musical score, where the notes are distributed around the horizontal lines.
From the logomark I designed an elegant pattern to use on merch and various design applications.
PROMOTIONAL EVENT MATERIAL
One of Loxós main activities is to organise events and concerts, with the goal of bringing people closer to classical music. I designed for them some of the promotional material, such as posters and social media content.
